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By Rick Stowers
| Lesson 8 - Horse Sales 101 |
| LET'S GO RIDING TODAY!!! |
| Remember - It all starts with the HORSE! |
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Email Rick or fill out the form below for more information about lessons.
Let me begin by saying both of the great horses in my life came straight through the
Tulsa Horse Sale. Xanadu and Lady, and that many others did also, such as Dr.
Hawkeye (Bristow) and Coin Charger. This being said let me be the first to tell
everyone that MOST people do not belong at a horse sale ALONE.
The fist tenant is to listen to the auctioneer. He will say if you don't like him just bring
him back next month. The auctioneer is the big (and sometimes only) winner. He
gets commission EVERY time he sells the horse.
Example No. 1: Dr. Hawkeye. He was a four year old racing thoroughbred carrying
three aluminum race plates and no papers. The auctioneer said, "I don't know much
about this old gelding, but he has carried kids around camp this summer and now
they are done with him." I was bidding against GRANDPARENTS trying to buy a
beginner horse for little children. What stopped the bidding was when I asked about
his lip tattoo. After he came home we did a tattoo search on Equibase. We found he
had run a race less than one month before this sale and had injured his stifle.
Meadows in Tulsa. Later he was retrained into a trail horse. But I knew what I was
bidding on.
Every horseman who goes to a sale can relate MANY of these stories. So now, if you
still can't resist the allure of a cheap sale horse, beg, plead, wheedle, cajole, or just
bribe a horseman to go along. If the horseman is also able to communicate to the
horse in Equus (Horse Language) so much the better. Set in your mind exactly what
you want and your top price and commit to it.
I am the worst in the world at allowing compassion for something I don't need or want
to sway me because I can't stand equine suffering or neglect. Many times I buy the
horse out of compassion. Vet the horse. Feed the horse. And then give it away.
Because it doesn't have any use here at the ranch. This is very counter-productive if
one is trying to actually run a ranch as a business.
Next you need to understand the whole auction mentality. The auctioneer makes his
money as a percentage of the purchase price, so he is looking not at the horse, but at
the bidders and making any statement that he thinks will drive up the price. Every
horse in front of him is the best horse he ever saw, until the next horse. So, remember
he is a salesman. If you stop on $800 and someone else bids $825 he won't say to
you $850 if he thinks you are at your limit, but he will then say - Are you willing to
LOSE this horse for $25. Then it is personal between you and the other bidder.
I have seen cheap horses bid up to twice their value just because two people didn't
want to lose. Here is when that experienced person who you brought will bring you
back to reality and LET IT GO! You need to know that bidding successfully (getting a
bargain) requires a knowledge of human psychology and how to read the other 300
or so bidders out there much like a 300 hand game of poker.
Some horses are sent in cheap and the prices run by $50 or $100 every few seconds.
If this happens either fold or raise a lot quickly. Someone with auction savvy will
know which to do.
I was at a sale when a horse I had set a $2000 limit on was sent in and going up $100
as fast as the auctioneer could speak. $300 - $600 - $700 - $800 - $900. Then I bid
$1500. That stopped the bidding and I got the horse $500 cheaper than I was willing
to go. Had I bid $1000 it would have probably run up to the $2000 or so. Other
times they won't go at all. Well, at these times whoever bids first loses, because they
keep dropping the starting price. Timing is everything.
There is nothing more that can be taught in one little lesson, but if you are in
Oklahoma I'm sometimes available to go along to auctions.
Good Shopping!
We hope you enjoy our philosophy and will come visit Sierra Ranch.
Tulsa Horse Sale. Xanadu and Lady, and that many others did also, such as Dr.
Hawkeye (Bristow) and Coin Charger. This being said let me be the first to tell
everyone that MOST people do not belong at a horse sale ALONE.
The fist tenant is to listen to the auctioneer. He will say if you don't like him just bring
him back next month. The auctioneer is the big (and sometimes only) winner. He
gets commission EVERY time he sells the horse.
Example No. 1: Dr. Hawkeye. He was a four year old racing thoroughbred carrying
three aluminum race plates and no papers. The auctioneer said, "I don't know much
about this old gelding, but he has carried kids around camp this summer and now
they are done with him." I was bidding against GRANDPARENTS trying to buy a
beginner horse for little children. What stopped the bidding was when I asked about
his lip tattoo. After he came home we did a tattoo search on Equibase. We found he
had run a race less than one month before this sale and had injured his stifle.
Meadows in Tulsa. Later he was retrained into a trail horse. But I knew what I was
bidding on.
Every horseman who goes to a sale can relate MANY of these stories. So now, if you
still can't resist the allure of a cheap sale horse, beg, plead, wheedle, cajole, or just
bribe a horseman to go along. If the horseman is also able to communicate to the
horse in Equus (Horse Language) so much the better. Set in your mind exactly what
you want and your top price and commit to it.
I am the worst in the world at allowing compassion for something I don't need or want
to sway me because I can't stand equine suffering or neglect. Many times I buy the
horse out of compassion. Vet the horse. Feed the horse. And then give it away.
Because it doesn't have any use here at the ranch. This is very counter-productive if
one is trying to actually run a ranch as a business.
Next you need to understand the whole auction mentality. The auctioneer makes his
money as a percentage of the purchase price, so he is looking not at the horse, but at
the bidders and making any statement that he thinks will drive up the price. Every
horse in front of him is the best horse he ever saw, until the next horse. So, remember
he is a salesman. If you stop on $800 and someone else bids $825 he won't say to
you $850 if he thinks you are at your limit, but he will then say - Are you willing to
LOSE this horse for $25. Then it is personal between you and the other bidder.
I have seen cheap horses bid up to twice their value just because two people didn't
want to lose. Here is when that experienced person who you brought will bring you
back to reality and LET IT GO! You need to know that bidding successfully (getting a
bargain) requires a knowledge of human psychology and how to read the other 300
or so bidders out there much like a 300 hand game of poker.
Some horses are sent in cheap and the prices run by $50 or $100 every few seconds.
If this happens either fold or raise a lot quickly. Someone with auction savvy will
know which to do.
I was at a sale when a horse I had set a $2000 limit on was sent in and going up $100
as fast as the auctioneer could speak. $300 - $600 - $700 - $800 - $900. Then I bid
$1500. That stopped the bidding and I got the horse $500 cheaper than I was willing
to go. Had I bid $1000 it would have probably run up to the $2000 or so. Other
times they won't go at all. Well, at these times whoever bids first loses, because they
keep dropping the starting price. Timing is everything.
There is nothing more that can be taught in one little lesson, but if you are in
Oklahoma I'm sometimes available to go along to auctions.
Good Shopping!
We hope you enjoy our philosophy and will come visit Sierra Ranch.
CafePress Store and buy
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